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Survey: Adult grandchildren motivate grandparents to stay healthy

It’s no secret that grandparents often play an important role in the lives of their grandchildren, but a recent survey commissioned by Humana demonstrates that the younger generation has a surprisingly strong behavioral influence on the older generation.

Seventy-eight percent of 1,001 grandparents participating in the survey* say their adult grandchildren motivate them to stay healthy.

“This study reveals that these two generations are looking to one another for health inspiration,” said Tom Liston, President of Humana’s Retail Segment. “Grandparents have great life experience, and it’s encouraging for young people to see them staying active. Today’s grandparents are encouraged to see their grandkids taking health more seriously – as the survey shows 30 percent would tell their adult grandchildren to take better care of their health.”

Survey highlights include:

  • 30 percent of grandparents say that if they could give one piece of advice to their adult grandchildren, it would be to take better care of their health. A close second, with 27 percent, is to spend more time with family.
  • 45 percent say their adult grandchildren’s generation is more healthy than their own.
  • 53 percent say their adult grandchildren have the same work ethic and determination that characterized their generation.
  •  54 percent believe their adult grandchildren are more career-focused than their own generation.

The survey also showed that grandparents are inspired to stay healthy through time spent with their grandchildren and that technology is helping them remain connected.

  • 45 percent said technology has brought them closer to their grandchildren.
  • 20 percent said Facebook helps them stay in touch with grandchildren.

 *The survey was conducted by third-party research vendor, Edelman Berland, in late October and November, 2012. The custom survey includes a nationally representative sample of 1,001 people ages 65 and over with at least one grandchild between the ages of 18 and 34. Margin of error is ± 3.1 percent.

Grandparents Survey Infographic

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