Bruce Broussard speaking to room

Humana Foundation relaunches charitable-giving program

Humana and the Humana Foundation have announced a relaunch of their signature Humana Communities Benefit charitable-giving program, which will now award multi-year grants totaling $350,000 to eligible nonprofits in Tampa Bay, Chicago and San Antonio.

The new structure of the program will award eligible nonprofit 501(c)(3) organizations a three-year grant, enabling the winning nonprofits to receive $200,000 the first year; $100,000 the second year; and $50,000 in the final year. Previously, the program annually awarded one-time $100,000 grants to nonprofits.

Also new to this year’s program is the launch of an online community vote. Finalists will post a 60-second video message on the Humana Communities Benefit website, describing the objectives and goals of their grant request. Community members will be able to vote for their favorite proposal.

“This new approach with Humana Communities Benefit is a natural evolution for the program as Humana and the Humana Foundation work to improve the health of the communities we serve nationwide,” said Humana President and CEO Bruce Broussard, who announced the new program at an April 28 news conference in St. Petersburg, Fla. “We have added several new features to the program, including the online vote, which provides an opportunity for each community to have a stake in deciding the organization in each region that is awarded our $350,000 grant.”

Eligible nonprofit organizations in the following counties may submit their applications at humana.com/hcb, from April 28 until June 30, 2014:

  • Humana Communities Benefit in Tampa Bay – Hillsborough, Hernando, Pasco and Pinellas counties
  • Humana Communities Benefit in Chicago – Cook, DuPage, Kane, Kankakee, Lake and McHenry counties
  • Humana Communities Benefit in San Antonio – Atascosa, Bandera, Bexar, Comal, Guadalupe, Kendall, Medina and Wilson counties

Virginia Kelly Judd, Executive Director of the Humana Foundation, said it was important to select communities where Humana has deep roots. Tampa Bay is where Humana has its largest associate population outside of the company’s corporate headquarters in Louisville, Ky. The Humana Communities Benefit grant began in Chicago in 2003. And Humana has had a significant presence for more than three decades in San Antonio. Grant recipients in all three communities will be named in September.

Nonprofits interested in applying can learn more about the application process from former winners on the HCB Mentor page (humana.com/hcbmentor), which is another new feature for 2014. Organizations focused on promoting healthy behaviors and healthy relationships will be considered. Grant recipients will use the funding to create new programs or enhance ongoing activities that have a positive, transformational impact on the organization and the community.

The Humana Foundation charitable program has awarded more than $8 million to nonprofits in 11 communities nationwide since starting in 2003. Watch the videos below to learn more about two of the previous winners and how they used grants to make a difference in their communities.

Leave a Reply

Your email address will not be published. Required fields are marked *

You might also like