Humana associates set a goal of taking 10 billion steps for the company’s third annual 100-Day Dash, a friendly competition that motivates individuals to improve their own health and well-being or inspire others to get up and get moving. This year’s 15,000 participants met that goal – and added another billion steps. The 11 billion-step total is 4 billion more than last year.
The number of participants in the 2014 competition, which was held August 8-November 25, also increased 30 percent over last year. Associates, who use pedometers or other wearable devices to track steps, can compete as individuals or form teams to win prizes, such as Vitality Bucks for those enrolled in the HumanaVitality incentive program. Participants find fun ways to boost their step total through challenges to each other, instituting walking meetings, running or walking in charitable events in their communities or even learning a few new dance steps.
Those who have taken part in the annual contest enjoy winning Vitality Bucks and other prizes, but say that the rewards they value most are losing weight and gaining energy and other overall health improvements as well as forming new friendships and building camaraderie among co-workers. Some report significant weight loss, running their first road race or share the ups and downs of their journey to better health through blogs.
The energy and commitment to become healthier doesn’t end with the contest. Many associates report a permanent shift to a healthier lifestyle, and will continue to show support for each other by instituting new fun challenges, such as the Healthy Holiday Hop.