Humana’s Chris Kay, Senior Vice President and Chief Innovation Officer, was a featured speaker at this week’s Louisville Innovation Summit.
Chris works closely with Humana’s internal business leaders, as well as outside partners, to design, test and operationalize game-changing innovations. He is a member of the Management Team, which sets strategic direction for the company.
At the summit, Chris spoke about the dramatic shifts that have changed the healthcare industry in recent years, and the need to move from treating episodic events to a holistic understanding of an individual’s health.
To do that, Chris said, the industry has to shift from individual transactions based on cost, to true healthcare with the consumer at the center. The payoff is big – something Chris calls ROH, return on health.
“We need to do a better job as an industry in designing around the consumer,” he said. “What is entirely clear about this industry … is it has built itself up without the consumer in the center. Well guess what, the consumer is becoming more in control. Consumerism is here in healthcare. We have to think about that in terms of delivering value over their lifetime, not in any one episode or any period.”
“Nobody suffers from one thing – cardiovascular disease and diabetes, COPD, CHF,” he said.
Consumers face a consistent set of barriers, and companies like Humana must innovate around these barriers through education and awareness, lifestyle and self-care, and access and adherence.
For true ROH, you need an adaptable and flexible healthcare system.
It’s a “mashup” between care and technology, and it has to start with an individual’s community.
All health is local, he said, and it’s deeply personal. He spoke about Humana’s commitment in places like San Antonio, and the importance of “listening more than we talk.”
“There’s a human give, and a human get,” he said.