Humana identified as “consumer advocate”

Recently, PwC’s Health Research Institute (HRI) published a report on The health insurer of the future: Consumers’ advocate, providers’ partner, where Humana was recognized for its work to be a “consumer advocate.”

“We’ve tried to pre-empt any extra effort on the part of the consumer,” Jeff Reid, Humana’s executive vice president of digital enterprises, told HRI. “It’s our goal to meet consumers where they are.”

Read the entire report here.

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