corporate social responsibility

CR Magazine has announced its 100 Best Corporate Citizens list, and Humana is No. 40, up 25 spots from last year.

This list recognizes public companies that had outstanding corporate responsibility performances in 2016. The ranking is based on publicly available information, such as Humana’s Corporate Social Responsibility (CSR) Report and Humana.com.

Humana is one of the highest-ranked healthcare companies on the list and the highest-ranked health insurer.

“There are many working pieces of a responsible operation — risk management, diversity and inclusion, and the supply chain for example — that make efficient and effective operations quite onerous,” the magazine said. “So when a company succeeds at being transparent, responsible, and accountable—with all aspects backed up by data—they end up earning a coveted spot on Corporate Responsibility Magazine’s 100 Best Corporate Citizens List.”

Each company was ranked in seven categories:

• Environment
• Climate change
• Employee relations
• Human rights
• Corporate governance
• Financial performance
• Philanthropy and community support

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Forbes.com and other media have taken note of Humana’s Bold Goal progress, reporting on the company’s success in improving the health of the communities it serves.

“Improving the health of an entire community is difficult and no one person or organization can do it alone,” Humana CEO Bruce Broussard told Forbes, which made note of Humana’s Bold Goal communities in San Antonio, Texas; Louisville, Ky.; the Tampa Bay, Fla. area; Broward County, Fla.; New Orleans; Baton Rouge, La.: and Knoxville, Tenn.

The Forbes article noted that “health plan members in participating ‘Bold Goal’ communities decreased their number of unhealthy days by a ‘margin of 3 percent’ from 2015 to 2016. Meanwhile, Humana health plan members across the country decreased their unhealthy days by 2 percent.”

Forbes also quoted Humana’s Chief Medical Officer, Dr. Roy Beveridge, who said, “If you have diabetes and suffer from a behavioral health condition such as depression or are impacted by one of these social determinants, the outcomes are worse and the cost is much higher. When we think about what it takes to manage the health of a population, addressing these social determinants and behavioral health challenges must be done if we want to drive down costs and help people improve their health.”

Read the full Forbes article here.

Other media outlets have also covered the report, including:

FierceHealthcare
Managed Care magazine
Employee Benefit News
American Journal of Managed Care
Business First
Becker’s Hospital Review
Insider Louisville

Read the full 2017 Bold Goal progress report here.

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Each year, Phoenix hosts the largest StandDown event in the United States to help homeless veterans. Though Humana associates volunteer in StandDown events across the country, this was the first year associates took part in the Arizona event. On Feb. 9 and 10, the Maricopa County StandDown teamed up with the Arizona Veterans StandDown Alliance (AVSA), a group of community-based organizations coordinated by the Arizona Coalition to End Homelessness, to help more than 2,100 homeless and at-risk military veterans.

The Arizona event, named after the military phrase that lets soldiers know they can relax because they are safe, began in 2001. More than 70 service providers came together at the Veterans Memorial Coliseum inside the Arizona State Fairgrounds to provide on-site support and deliver services quickly, efficiently, and in a veteran-centered framework. This included shelter beds and other basic needs (such as meals, clothing, shoes, hygiene products, showers, and restroom facilities) to help them recuperate from life on the streets. The providers of these services included:

• The Arizona Department of Transportation’s Motor Vehicle Division
• The City of Phoenix Municipal and other Court systems
• The Social Security Administration
• The Department of Economic Security
• The Phoenix VA Health Care System

Humana was represented by 37 associates during the two-day event; they assisted veterans by walking them through the StandDown process, getting them to the organizations and resources that they needed to impact their lives. Humana also had two booths at the event – a table staffed by our veterans recruiting team to discuss careers and a table staffed by our Medicare sales team to discuss health insurance needs.

StandDown events happen in many communities across the country. Get more information on where and when.

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Humana has released its “Bold Goal – 2017 Progress Report,” showing the strides the company has made – along with physicians and local community nonprofit, government and business partners – toward improving the health of the communities it serves nationwide.

As stated nearly two years ago, Humana’s Bold Goal is to make the communities it serves 20 percent healthier by 2020 by making it easy for people to achieve their best health.

The latest numbers show that nationwide, more people are experiencing Healthy Days, a U.S. Centers for Disease Control and Prevention (CDC) measurement that reveals how a person is feeling holistically, including his or her mental and physical health. The report shows a 2 percent improvement in Healthy Days on a national basis among Humana’s membership.

Humana continues to work with targeted Bold Goal communities to support local public health and care-intervention programs. This collaboration has helped improve Healthy Days by a margin of 3 percent in these communities. Six of Humana’s seven Bold Goal communities have seen improvements in Healthy Days.

And Humana’s 50,000 associates (employees) are still on track to improve their overall Healthy Days by 20 percent by the end of 2017. Associate experiences found to be particularly successful will be replicated in local communities.

Creating lasting behavior change in the communities Humana serves requires highly local and holistic care solutions that focus not just on clinical measures but social determinants of health. This demands a deep understanding of the fabric of local communities.

This approach, which Humana has emphasized in its Bold Goal communities, specifically addresses how social determinants such as food insecurity, health literacy and transportation can significantly impact an individual’s health.

Collaborating with local entities has been key, and the latest report details Humana’s work with physicians and community partners in places such as San Antonio, Louisville, Tampa Bay, Broward County (Florida), New Orleans, Baton Rouge and Knoxville.

San Antonio, Humana’s first Bold Goal community, experienced a 9 percent decrease in the number of Unhealthy Days, partly by addressing barriers to health in the community such as food insecurity and limited access to behavioral health services. Through a telepsychiatry pilot program and food insecurity screening implemented in primary care offices, these health barriers were directly addressed. Improvements in diabetes management were also achieved through collaboration between Humana, the San Antonio Health Advisory Board and the American Diabetes Association.

The community of Tampa Bay, one of Humana’s largest Bold Goal communities, has been working to address the issue of food insecurity through initiatives led by primary care physicians. The Tampa Bay Health Advisory Board and Humana, in partnership with Feeding Tampa Bay, the University of South Florida and other community partners, developed the Hunger Action Alliance to confront this issue.

In Louisville, Humana and community partners addressed respiratory illness, depression and behavioral health, including the Bold Moves Against Suicide Summit, which brought together more than 200 thought leaders, physicians and community partners to address the issue. While Louisville has the fewest number of Unhealthy Days compared to other Bold Goal communities, the city did not see an improvement in Healthy Days from 2015 to 2016. Humana has a number of initiatives planned for 2017, including intervention programs in partnership with the Louisville Health Advisory Board, to help accelerate Louisville’s progress.

Through its Bold Goal program, Humana has found that making communities healthier demands an integrated approach.

“Improving the health of an entire community is difficult, and no one person or organization can do it alone,” said Bruce D. Broussard, Humana President and CEO. “The progress we’ve made is encouraging, and we owe a large part of that success to the many different physicians and community members who have come together to make Humana’s Bold Goal a reality. Putting a stop to preventable diseases and improving the health and the lives of the people we serve are efforts worth fighting for, and we will continue to take what we’ve learned to add more Healthy Days into people’s lives.”

This year, the company is expanding the Bold Goal to other communities, focusing on strategies with the most impact on health outcomes. Humana plans to quickly determine what initiatives are effective and then scale them to achieve a community-level impact on health and Healthy Days.

Read the full report here.

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Investing in population health and value-based medicine helps our communities but also makes good financial sense, said Dr. Roy Beveridge, Humana’s Chief Medical Officer, in a blog post for Forbes.com.

“Healthy people spend more time enjoying life and less time in hospitals,” Dr. Beveridge wrote. “Health plans pay fewer claims when their members are healthier, and those members spend less out of their own pockets. When people are healthier, they have fewer unplanned and avoidable physician office visits. This frees up physicians to focus on wellness and disease prevention–things like flu shots and diabetes prevention–while also allowing time for their sickest patients, those who need them most.”

It makes sense to understand and try to influence the local, social and environmental factors that affect people’s health, he wrote.

“A better healthcare model is one that makes people healthier by reducing health barriers, promoting disease prevention and ensuring a dedicated focus on the sickest among us. It is not simply taking care of people when they become sick. It is working to prevent people from becoming sick.

“This is a win-win for all: healthier people, improved quality and lower costs. It’s the promise–the trifecta–of population health, and it leverages the concept of value-based care by paying physicians for the health outcomes of the populations they serve, not simply for the services they provide.”

Factors such as air quality, sedentary lifestyles, food insecurity, transportation and social isolation have a big impact on health, and no community is the same.

“Health must go beyond health coverage and clinical services and address these frequent social factors that impact people’s daily lives,” Dr Beveridge wrote. “Population health is about understanding the impact of these local elements and addressing and integrating them in a holistic approach with the clinical elements.”

Read the full blog posting here.

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