health and wellness

Humana’s workplace well-being efforts top national rankingHumana has earned Gold status in the American Heart Association’s Workplace Health Achievement Index, placing the company’s comprehensive workplace health efforts among the best in the nation. The index scores companies in seven areas: leadership, engagement, programs, policies and environment, partnerships, communications, and reporting outcomes.

Humana focuses on whole-person well-being, aiming to improve every employee’s sense of purpose, health, belonging and security to build a thriving workforce over the long term. The company has seen positive trends, including:

  • Healthier Days: Humana’s employee population has seen an improvement in mental and physical health as measured by the U.S. Centers for Disease Control and Prevention’s (CDC) Healthy Days. The number of unhealthy days in a given 30-day period went from 5.6 in 2014 to 5.2 in 2016.
  • Declining risk: Employees with Humana since 2012 have fewer health risks on average than three years ago, with 7 out of 10 people either sustaining or improving their health risk profile. The percentage of employees who had elevated blood pressure declined by 33 percent from 2012 to 2016.
  •  Stress: Reported levels of elevated stress declined approximately 10 percent from 2015 to 2016, indicating increased resiliency in the employee population.
  •  Engagement: Humana has seen world-class employee engagement levels — in the top 10th percentile globally — for the past five years. Each of those years, a top driver most correlated with engagement has been the company’s commitment to employees’ well-being.
  •  Leader commitment: Approximately 9 out of 10 employees say Humana is committed to creating a work environment that contributes to their health and well-being.

The Workplace Health Achievement Index is a product of AHA’s CEO Roundtable, which includes Humana President and CEO Bruce Broussard. The Roundtable is dedicated to gathering and sharing the best evidence-based approaches to workplace health to improve the well-being of our nation’s companies, their employees and communities.

Read the full news release here.

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Humana is making progress toward its corporate social responsibility (CSR) goals tied to the company’s three CSR pillars: Healthy People, Healthy Planet and Healthy Performance, according to the company’s 2017 Corporate Social Responsibility Progress Report.

Since the start of 2016, Humana and its associates have moved ahead in each of the focus areas. For instance, the company’s pursuit of its Bold Goal – to improve the health of the communities Humana serves 20 percent by 2020 – has resulted in more “Healthy Days” in all but one of several Bold Goal communities.

Humana’s new CSR Progress Report features many examples of how Humana is committed to living its values, particularly ‘Inspire Health.’ From the health metrics Humana tracks to make sure its members’ health is continually improving … to Humana Foundation commitments across the country to invest in community health, the report summarizes progress on the Healthy People front.

For example, Humana’s Pharmacy team in Phoenix served diabetes patients beyond Humana’s membership earlier this year by donating more than 4,500 pounds of diabetic supplies, including insulin syringes, pen needles and test strips, to Insulin for Life USA. In partnership with this organization, Humana delivered insulin and disease-management supplies free of charge to diabetes patients in developing countries, who otherwise would likely go without these life-saving provisions.

Regarding Humana’s overall environmental sustainability focus (Healthy Planet), the report details environmental goals established in 2014, progress to date toward achieving the goals, and how the company and its associates are as dedicated as they have ever been to limit the company’s environmental footprint.

On Humana’s Healthy Performance objectives – which address the company’s ethics and compliance, governance, and diversity and inclusion focus – the report includes a number of examples of Humana’s progress since the start of 2016, including the creation of a Physician Executive Immersion Program to create a cohort of leaders focused on improving how the company partners with physicians.

The report also summarizes the recognition Humana has received from multiple outside organizations as a leader not only among health insurers but in all of health care for its corporate citizenship efforts.

Read the full report here.

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Humana and the Silver Dollar City theme park honored fallen American heroes in Branson, Missouri, on Sunday.

News station KY3 reported on the event, saying, “During The Gold Star Family Remembrance Ceremony, names of fallen military members were read, taps and a special song were played, and special guests spoke. It was all to help family members of those who gave the ultimate sacrifice know they’re not alone and to show them that their loved ones service is appreciated.”

About 300 Gold Star family members, representing 59 fallen heroes, took part in the event.

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Humana is supporting Texas in the wake of Hurricane Harvey by making a $250,000 grant to the American Red Cross and by opening its toll-free crisis intervention hotline and counseling services beyond employees and members to include any individual who may need assistance in hurricane-impacted communities.

Counselors and work/life specialists are available 24 hours a day, seven days a week at 1-866-440-6556 to provide free, confidential assistance to anyone needing help and support in coping with the disaster and its aftermath.

Humana Medicare, commercial and individual members with questions about services available to them should call the toll-free phone number on the back of their Humana ID card.

Read more about these efforts here and here.

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Marketing well-being, by encouraging small but important lifestyle changes and promoting long-term goals, can be more difficult than just selling a product, according to Jody Bilney, Humana’s Chief Consumer Officer.

Jody recently wrote about her approach in an opinion piece on CMO.com.

“It’s tricky for health-care marketers because we are encouraging consumers to make certain decisions—such as small, healthier choices each day that add up—but the payoff for those decisions doesn’t come for years down the road and may be hard to trace back to their original decisions,” she wrote.

But she offered three strategies for making it work:

• Build trusting relationships between the brand and the consumer, showing them that you care and giving them the tools to succeed.

• Sustain that message over time, without being overbearing, so consumers “feel empowered to make small, sustainable healthy choices every day.”

• Be “patiently aggressive,” knowing that success will take time. “Smaller, repeatable actions create sustained changes. The only way we’ll achieve our long-term goals is to make health fun and easy so consumers make healthy choices over and over again.”

“In the end, individuals make their own decisions,” she wrote. “We have to be OK with knowing they won’t think about us when they take that once-in-a-lifetime trip to scale a mountain or chase their grandkids around at age 86 because their success is our success.”

Read the full article here.

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