Humana Challenge

people walking on path outside
Fans walk the course at the Shell Houston Open on Thursday morning. (Photo by Marvin Hill)

Humana is making every mile count with a digital update to its popular Humana Walkit program. Through a new partnership with the maker of the free smartphone app Charity Miles, Humana is inviting attendees at several PGA TOUR events to raise money for national and local charities while improving their own health.

Dee Thompson, of Houston, was eager to get started adding up her mileage – and charitable donation – at the Shell Houston Open on Thursday, April 3. “The Charity Miles and Humana partnership is marvelous, a great idea,” said Thompson, who has chosen Autism Speaks to receive the money she raises this week.

Humana unveiled its Charity Miles partnership in January at the 2014 Humana Challenge at PGA West in La Quinta, Calif. Throughout the event, tournament attendees using the app walked 252 million steps to earn $50,000 for locally based Desert Classic Charities.

How it works
For each mile Charity Miles users walk, jog or pedal a bike on Thursday through Sunday of designated PGA TOUR events, Charity Miles will donate 25 cents to a national charity of the user’s choice. The list of national charities includes Stand Up To Cancer, Wounded Warrior Project, Autism Speaks, Partnership For A Healthier America, ASPCA and many more. The program has no set mileage number to match or beat – the amount earned is based entirely on how far app users walk, jog or pedal.

golfer crouched down looking at shot
Pro golfer Bo Van Pelt gets ready to putt on 17 Thursday at the Shell Houston Open. (Photo by Marvin Hill)

In addition to the dollars raised for national charities, Humana will match user-generated donations up to $20,000 to benefit a local charity in each tournament location. Humana will select the local charitable organization, with all proceeds generated from app users’ mileage going to support that cause.

In addition to the Shell Houston Open, which runs April 3-6, Humana Walkit Powered By Charity Miles will be on-site at these 2014 PGA TOUR events:

  • Zurich Classic – New Orleans, April 24-27
  • THE PLAYERS Championship – Jacksonville, Fla., May 8-11
  • HP Byron Nelson Championship – Dallas, May 15-18
  • Crowne Plaza Invitational – Fort Worth, Texas, May 22-25
  • Bridgestone Invitational – Akron, Ohio, July 31-Aug. 3
  • TOUR Championship – Atlanta, Sept. 11-14

For more information, visit Humana.com or stop by the Humana Walkit tent at participating tournaments where you will find a Charity Miles download station, free biometric screenings and the HumanaVitality HealthyFood Kiosk.

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The focus of the Humana Challenge, which is in its third successful year, has been to inspire and motivate people to improve their own health and to continue the tradition of philanthropy of the former Bob Hope Classic.

A new partnership with Charity Miles, announced at an event at PGA West in La Quinta, Calif., earlier this week, perfectly meshes both of those priorities by rewarding healthy behavior with donations to charities.

Anyone, anywhere can participate through the end of the tournament on Sunday, Jan. 19. Simply download the free app, then walk, run or bike and create positive change for yourself and for others. Participants earn 25 cents for each mile logged, and Humana will match participant donations up to $50,000 to benefit Desert Classic Charities.

So far, people around the world have logged 80,000 miles with the Charity Miles app.

“Even if you’re not at the #HumanaChallenge this week, you can improve your health while helping those in need with the @CharityMiles App,” tweeted golf legend and Humana Well-Being Ambassador @GaryPlayer earlier this week.

 

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Gary Player may be one of the greatest golfers of all time, but in a visit to Humana headquarters in Louisville this week, his message wasn’t about backswings or tee times.

Instead, the man known as Mr. Fitness talked about bacon and ice cream, how he once loved them and how he gave them up. “You have to make a sacrifice somewhere for the sake of your health,” he said. “No one is going to do it for you.”

In partnership with Humana, Player has become a “well-being ambassador” for the company. He gives frequent talks on health and fitness and will be spreading his message during the Humana Challenge golf tournament in January. Now retired, Player has won 165 golf tournaments worldwide, including nine major championships and is one of only five pro golfers to win each of the sport’s four major tournaments: the Masters, the U.S. Open, the British Open and the PGA Championship.

When he visited Louisville, Player discussed the importance of a healthy lifestyle with Humana associates. “Do not let yourself become obese,” he said. “Obesity is the number one problem facing the U.S. If you’re overweight now, you don’t have to feel bad about it, you just have to change. Change is the price of survival. You owe it to your country and, if you’re a parent, you owe it to your children. Set an example for them.”

Humana associate Chris Williams brought her husband and two sons to meet Player because of the example he sets. “He’s someone to look up because he’s not just a great golfer, but a great role model,” said Williams. “We all golf in our family, and I had to bring the kids because he shows us that getting older doesn’t mean you have to get frail and give up.”

Player, who turns 78 on November 1, has honed a physique that would be the envy of a man decades younger. The editors of ESPN The Magazine invited him to pose in their recent Body issue. An accompanying video on ESPN’s website describes him as “a pioneer of exercise, diet and conditioning in the sport of golf.” The South Africa native was initially reluctant about the shoot, but said, “It’s been one of the best things I’ve ever done. I’ve heard from so many people who’ve told me, ‘If you can look like that at nearly 80, maybe I can change, too.’”

Humana associate Drew Arnold came to meet Player because his message “Completely hit home for me.” Arnold was once a 300-pound college football center, but lost more than a third of that weight and keeps it off in part by running four times a week at lunch. “It’s a great message and he’s a great spokesman.”

Player urged associates to internalize Humana’s message about the importance of making healthy choices every day, a message he punctuated with golf jokes, a set of karate kicks and a slap to his own muscled midsection. When he finished, associates offered enthusiastic applause.

“Thank you. I appreciate that,” he said with a smile. “But do it.”

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A highlight of Humana Challenge week in La Quinta, Calif., is the Clinton Foundation’s Health Matters Conference. The second annual conference, “Health Matters: Activating Wellness in Every Generation,” was held Tuesday, January 15.

The day started early with a frosty outdoor workout led by health and wellness expert Jillian Michaels. National and community leaders, health and well-being advocates, Olympic athletes and celebrities then gathered to lead discussions on topics such as “Health Transformation,” “Mental Health and Addiction,” and “Healthy Communities.”

In addition to President Bill Clinton and his daughter, Chelsea, participants included Humana Chairman of the Board Mike McCallister, Humana President and CEO Bruce Broussard, Humana well-being ambassador Gary Player, PGA TOUR Commissioner Tim Finchem, Dr. David Satcher, former U.S. Surgeon General, and Dr. Donald Berwick, former Administrator of the Centers for Medicare & Medicaid Services.

“Our goal, our dream, is lifelong well-being, and we hope you see it expressed in everything we are doing – both here and also at the tournament as a whole,” Broussard said during the conference.

Watch our video below to learn more about the day’s events, and visit the Clinton Foundation’s website to get more information about the conference, panelists and discussions.

Jillian Michaels leading workout
Health and wellness expert Jillian Michaels leads an early morning workout before participating in the 2013 “Health Matters: Activating Wellness In Every Generation” Conference.
three participants in pannel
Gary Player, Humana’s well-being ambassador, participates in the “Living Healthy” panel at the 2013 “Health Matters: Activating Wellness In Every Generation” Conference.
Mike McCallister speaking to panel
Mike McCallister, Humana’s Chairman of the Board, participates in the 2013 “Health Matters: Activating Wellness In Every Generation” Conference with the William J. Clinton Foundation on January 15.
Bill Clinton speaking on panel
President Bill Clinton opens the second annual “Health Matters: Activating Wellness In Every Generation” Conference on Tuesday, January 15, in La Quinta, Calif.
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The Clinton Foundation hosted its first national health and well-being conference, “Health Matters: Activating Wellness in Every Generation,” Monday and Tuesday at the Humana Challenge. Attendees had the opportunity to hear from some of today’s leading health and well-being advocates, who worked together to identify strategies to improve the health and lives of others, especially children.

President Bill Clinton delivered the keynote address on the importance of incorporating health into all facets of our daily lives. Other speakers included health and wellness expert Jillian Michaels, PGA Tour commissioner Tim Finchem, Annika Sorenstam, and Humana Chairman and CEO Mike McCallister.

“We hope that the work that we’re doing with Humana and the PGA tour to carry on Bob Hope’s legacy of service and giving back will give us a tournament that has the goal of encouraging every single person to make a personal commitment to lifelong wellness and to be involved with family and community to encourage healthy living in others,” said President Clinton.

McCallister served as a panelist in a session titled, “Health, Wellness and the Bottom Line: A Dialogue among Business Leaders,” where he talked about empowering health consumers.

 

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