Humana is making every mile count with a digital update to its popular Humana Walkit program. Through a new partnership with the maker of the free smartphone app Charity Miles, Humana is inviting attendees at several PGA TOUR events to raise money for national and local charities while improving their own health.
Dee Thompson, of Houston, was eager to get started adding up her mileage – and charitable donation – at the Shell Houston Open on Thursday, April 3. “The Charity Miles and Humana partnership is marvelous, a great idea,” said Thompson, who has chosen Autism Speaks to receive the money she raises this week.
Humana unveiled its Charity Miles partnership in January at the 2014 Humana Challenge at PGA West in La Quinta, Calif. Throughout the event, tournament attendees using the app walked 252 million steps to earn $50,000 for locally based Desert Classic Charities.
How it works
For each mile Charity Miles users walk, jog or pedal a bike on Thursday through Sunday of designated PGA TOUR events, Charity Miles will donate 25 cents to a national charity of the user’s choice. The list of national charities includes Stand Up To Cancer, Wounded Warrior Project, Autism Speaks, Partnership For A Healthier America, ASPCA and many more. The program has no set mileage number to match or beat – the amount earned is based entirely on how far app users walk, jog or pedal.
In addition to the dollars raised for national charities, Humana will match user-generated donations up to $20,000 to benefit a local charity in each tournament location. Humana will select the local charitable organization, with all proceeds generated from app users’ mileage going to support that cause.
In addition to the Shell Houston Open, which runs April 3-6, Humana Walkit Powered By Charity Miles will be on-site at these 2014 PGA TOUR events:
- Zurich Classic – New Orleans, April 24-27
- THE PLAYERS Championship – Jacksonville, Fla., May 8-11
- HP Byron Nelson Championship – Dallas, May 15-18
- Crowne Plaza Invitational – Fort Worth, Texas, May 22-25
- Bridgestone Invitational – Akron, Ohio, July 31-Aug. 3
- TOUR Championship – Atlanta, Sept. 11-14
For more information, visit Humana.com or stop by the Humana Walkit tent at participating tournaments where you will find a Charity Miles download station, free biometric screenings and the HumanaVitality HealthyFood Kiosk.Read Full Article