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Humana’s bold goal: Communities it serves to be 20 percent healthier by 2020

Humana has announced a bold goal: It will improve the health of the communities it serves 20 percent by 2020 by making it easy for people to achieve their best health.

Humana is putting an emphasis on making it easy because society has created tough barriers to good health with a convenience culture that relies heavily on fast food and is focused on sedentary activities, both at work and at home.

In this recently released report, Humana outlines its commitment to those it serves, its population health approach and how it will measure a community’s health by utilizing the Centers for Disease Control and Prevention (CDC) “Healthy Days” survey.

To begin the journey to a healthier 2020, Humana has begun focusing on a few key communities to learn how it can bring its integrated care model and clinical capabilities and leverage them in partnership with local leaders and organizations that are working to improve health. Good results are already being reported in some of these key communities, which include Humana’s own associates. As Humana CEO Bruce Broussard noted at a Clinton Foundation Health Matters Activation Summit earlier this year, Humana’s 57,000 associates have collectively lost 194,000 pounds of weight and decreased their modifiable health risks. He attributed this successful behavioral change in part to the fact that they take annual health risk assessments, know their numbers and are proactively offered health coaching and incentives to make improvements.

Another community that has already shown health improvements is Bell County, Kentucky, which has one of the highest obesity and diabetes rates in the country. However, during the past three years, a cooperative program, Team Up 4 Health, that Humana and the nonprofit organization Microclinic International has reduced those rates in a pilot group of local residents. Participants in the program have also reported an average weight loss of 10.2 pounds; 49 percent of them were eating healthier and 82 percent of participants had increased their physical activity.

The Team Up 4 Health success demonstrates that good habits are as contagious as bad ones. The journey toward lifelong well-being is easier when individuals work together as a team to build stronger, happier, healthier communities. That’s why Humana believes its bold new goal can be achieved as it forges close partnerships in other communities, such as San Antonio, Texas, and Adams County, Mississippi, that are committed to helping us make a difference in the lives of those we serve.

For more details, check out our first progress report.

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