Bridging the gap: Health screenings at barber and beauty salons

Imagine going to get your hair done and also being able to get your blood pressure checked at the same time at no extra cost. It is possible now at 15 salons and barbershops across Kansas City. The new “More Healthy Days” Barbershop and Beauty Salon Tour creates a one-stop shop for hair and health serving people living in Kansas City with limited access to care.  In partnership with the Black Health Care Coalition, Humana is tackling barriers to care like cost and accessibility at the local level. 

Earlier this month, Humana and the Black Health Care Coalition hosted a panel discussion and health screenings at Diana’s Hair Care and Styling in Kansas City. The discussion highlighted how meeting people where they are and leveraging relationships between stylists and customers encourages people to take steps toward better health.

“This initiative makes screening for a few common health issues — like high cholesterol, diabetes and hypertension — accessible for anybody in the community,” said Marvin Hill, Corporate Communications Lead for Humana.  “Improving population health is a long-term investment, so partnering with local grass-roots organizations is essential.”

This effort is part of the Bold Goal initiative and brings healthcare to people who have not always had easy access in the past. It is a step toward addressing the significant health disparities that currently exist in minority populations. Each stop on the tour will provide free medical screening and wellness resources at participating salons in the area, including biometric testing, Parkinson’s screenings, social determinants of health screening, exercise classes and more.  Part of Humana’s Bold Goal is screening 1 million people by the end of 2019.

This arm of the “More Healthy Days” campaign will also address other social determinants of health, such as social isolation and food insecurity, which are associated with adverse health outcomes. Click here to view the list of participating barber shop and beauty salon locations.

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