The Humana Foundation, philanthropic arm of Humana Inc. for the past 38 years, and Haaylo Media, a Louisville-based branding and marketing agency, are awarding one Louisville-based nonprofit organization a marketing services package.
St. John Center for Homeless Men, a place homeless individuals come to seek help, find hope and move home, will receive marketing support for their annual fundraiser, Raisin’ the Rent. By tailoring marketing tools to their needs, St. John Center will be able to promote and sustain its vital community services, helping to make Louisville a more appealing place for all to live.
By extending social, moral, intellectual, reputational and financial capital into Louisville, The Humana Foundation and Haaylo Media hope to create greater health equity for all and sustainable positive outcomes for the local community.
Louisville nonprofits interested in receiving marketing help were asked to submit a photo depicting their impact on the community. Here’s how St. John Center describes their photo entry:
Walter is the picture of what we do every day at St. John Center. Walter entered our doors when he was homeless and working full time as a dishwasher. No matter how tight the money was, Walter paid his child support first. He was sleeping in a parking garage after his shift each night.
At St. John Center, Walter found people who greeted him with respect and with a smile. He connected with a housing counselor, who helped him identify affordable apartments and fill out applications for housing and support. Today, Walter has a safe place where his young daughter can visit and stay with him a couple of nights each week. Staff and volunteers at St. John Center were privileged to accompany Walter on his own path home.
Walter is a picture of St. John Center. A place homeless individuals come to seek help, find hope, and move home.