Humana’s success with multigenerational workforce cited in LinkedIn report

LinkedIn recently reached out to Humana, noting the success of the company’s GenUs Network Resource Group and asking Humana to contribute to the LinkedIn Global Talent Trends report for 2020.  One of the trends highlighted is “How to make the most of a multigenerational workforce.”

You can see highlights and download the entire report here.

The report describes four trends “changing the way you attract and retain talent” and offers “tips, insights, and strategies to help you navigate these trends—based on a survey of more than 7,000 talent professionals in 35 countries, LinkedIn data, and 40 interviews with experts.”

One of those interviewed was Maria Hughes, Humana Senior Vice President and Chief Inclusion & Diversity Officer, who said, “GenUs is helping provoke different types of conversation and raise overall consciousness of our multigenerational workforce.” 

The Humana section of the report reads:

Humana boosts engagement with multigen resource group

Opportunity
Humana, a U.S. health insurance company headquartered in Kentucky
with about 40,000 employees, recognized the increasing age diversity of
its workforce and wanted to break down generational barriers. Humana
also recognized that a workforce of engaged intergenerational teams
could provide better service to its growing population of senior customers.

Action
In 2018, Humana added the GenUs Network to its list of employee
resource groups with the goal of listening to and encouraging teamwork
between the different generations. The group is open to all employees
and meets for informal conversation about intergenerational
collaboration as well as formal programs with outside speakers, such
as Chip Conley, founder of the Modern Elder Academy, and Donna
Butts, executive director of Generations United. The resource group also
helps members find mentors with skills and insights to share, whether
that’s older employees offering advice to younger workers or vice versa.

Outcome
The GenUs Network Resource Group (NRG) started with 15 members
and became one of the company’s quickest-growing NRGs, acquiring
1,200 participants within the first few months. GenUs participants enjoy
having a safe and supportive environment to raise issues for discussion.
And, like other NRG participants, they have significantly higher
engagement scores than the workforce as a whole. Because the group’s
enthusiasm level is so high, Humana is doing more research to
understand and reinforce the group’s success.

Tracy Goodwin, Inclusion & Diversity Lead at Humana, oversees the company’s NRG program.  “Professional development, getting the opportunity to develop solutions that improve the consumer experience, and a great sense of purpose are some of the main benefits that come with belonging to an NRG,” Tracy said. “Whether it is in a leadership role or supporting an NRG project team, our employees have an opportunity to hone specific skillsets based on their interests. Like all NRGs, GenUs is led by 2 co-presidents — Neil Pierce and Waleed Bahouth — who help set the strategic direction for the NRG.”

GenUs members also have a great deal of support and leadership from their executive sponsors, Walter Woods and Anne-Britton Arnett.

Learn more about how Humana’s culture thrives through Inclusion and Diversity by watching this video and reading more here.

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