healthcare industry

The healthcare industry must change its focus from a supply-side orientation to a consumer-focused emphasis on health outcomes and value-based reimbursement, Humana President and CEO Bruce Broussard said during his keynote address Tuesday morning at the annual convention and trade show of the Healthcare Information Management Systems Society (HIMSS) in Chicago.

“We have to change the focus towards how we improve health for our customers, members and patients,” he said. By giving the consumer a voice and offering more choices, competition is created and innovation is enabled, he added.

“People are not just looking for insurance,” he added. “They are looking for someone to help them with the journey to better health.”

And he emphasized that in order for this industry transformation to happen, everyone involved must take responsibility and begin working as a team, including the company he leads.

“I represent an industry and represent a company that is part of the problem,” said Broussard. “We realize that we have to change.”

“We’re going to have to change business models,” he said, pushing a move toward interoperability, which will create a more efficient and cost-effective healthcare system. In a LinkedIn blog published Tuesday, he discusses the importance of interoperability.

Acknowledging that change can be difficult, he said it can also make people and industries stronger and healthier.

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