Humana’s Bold Goal

Research published in the American Journal of Health Promotion shows evidence that health coaching can support healthy changes in lifestyle, reduce health risks and increase Healthy Days. Healthy Days is the U.S. Centers for Disease Control and Prevention assessment tool that Humana uses to track the mentally and physically Unhealthy Days of their members over a 30-day period.

To better understand how to support the health of our members, Humana sponsored a study which found significant reductions in average total Unhealthy Days across all goal categories.

Healthy Days is a reliable, validated assessment tool, designed to measure perceived health-related quality of life. Healthy Days provides a holistic view of health and well-being that reflects both  physical and mental domains and can appropriately capture the complex and subjective experience of individuals in health coaching programs.

As Humana explores ways to help members achieve their best health, health coaching and navigation is one way they are seeing success in reducing hospital admissions and improving medication adherence.   

Humana’s Bold Goal, a business and population health strategy to help improve the health of the communities the company serves 20 percent by 2020 and beyond, uses Healthy Days to track and trend progress at the local level.

Read the study here.

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Humana’s Chris Kay, Senior Vice President and Chief Innovation Officer, was a featured speaker at this week’s Louisville Innovation Summit.

Chris works closely with Humana’s internal business leaders, as well as outside partners, to design, test and operationalize game-changing innovations. He is a member of the Management Team, which sets strategic direction for the company.

At the summit, Chris spoke about the dramatic shifts that have changed the healthcare industry in recent years, and the need to move from treating episodic events to a holistic understanding of an individual’s health.

To do that, Chris said, the industry has to shift from individual transactions based on cost, to true healthcare with the consumer at the center. The payoff is big – something Chris calls ROH, return on health.

“We need to do a better job as an industry in designing around the consumer,” he said. “What is entirely clear about this industry … is it has built itself up without the consumer in the center. Well guess what, the consumer is becoming more in control. Consumerism is here in healthcare. We have to think about that in terms of delivering value over their lifetime, not in any one episode or any period.”

He cited examples like Humana at Home and Humana’s recent partnership with Omada Health, both of which show that chronic conditions are modifiable.

“Nobody suffers from one thing – cardiovascular disease and diabetes, COPD, CHF,” he said.

Consumers face a consistent set of barriers, and companies like Humana must innovate around these barriers through education and awareness, lifestyle and self-care, and access and adherence.

For true ROH, you need an adaptable and flexible healthcare system.

It’s a “mashup” between care and technology, and it has to start with an individual’s community.

All health is local, he said, and it’s deeply personal. He spoke about Humana’s commitment in places like San Antonio, and the importance of “listening more than we talk.”

“There’s a human give, and a human get,” he said.

For more information on Chris, check out his bio on And here’s more info on the Louisville Innovation Summit.

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